Competitive Intelligence is defined as the action of gathering, analysing and applying information about products, customers, and competitors for the short term and long term planning needs of an organisation. Competitive Intelligence (CI) is both a process and a product and is more than just Competitor Analysis. The process of collecting, storing and analysing information about the competitive arena results in the actionable output of intelligence ascertained by the needs prescribed by an organisation. It should not be confused with 'Industrial Espionage', which may be unethical and under certain circumstances, may utilise illegal means to acquiring competitor information. In the realm of Competitive Intelligence, the problems faced by clients are always unique, so our approach is always tailored to their specific requirements and objectives.
Paul Hawkes is a former member of the Society of Competitive Intelligence Professionals (SCIP) and has much experience of clever brainstorming with clients to ensuring focused, logical intelligence-gathering and analysis translates into strategic, tactical, adhoc and continuous information streams. Most firms today realise the importance of knowing what their competitors are doing and how the industry is changing, and the information we gather allows organisations to comprehend and strengths and weaknesses
Paul Hawkes at Research Associates: 020 7243 1000
Since every investigation is essentially unique and because of the delicate nature of all we do, before commencement of any assignment we suggest you call and speak with us. We find by talking through the outline of your current circumstance in confidence and asking just a few non-intrusive questions, we become fully able to comprehend your specific requirement. This will also enable you to get to know how we work and for us to give a clear plan of action, costs, turn around time -and to decide whether you wish to instruct us.
Research Associates: 020 7243 1000
International: +44 20 7854 9000
Paul Hawkes: 07778 163500
Martin Young: 07715 098569